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Hexentric

Hexentric offers display stands that deliver a gripping interactive experience while simultaneously gathering customer data.

Currently, display stands across supermarkets offer a passive customer experience. They have trouble holding customer attention and the stands function more as stock containers than points of interest in the stores. We aim to change that.

Our interactive stand solves this issue through a kinetic experience. Our stand opens up. Not just physically, but emotionally as well. The slow embracing movement of the shelves not only catches customers’ attention, it also keeps it. This ensures that the products in the display stand receive maximum exposure. The inside walls of the shelves feature a removable poster space, offering a specific branding solution. This combination of visuals and movement promise to capture and hold customer attention.

The electronics inside the stand serve a dual purpose. On the one hand they register customer presence, which is then translated into motion, and on the other they gather data on customer lingering times and which specific shelves were interacted with and how frequently.

Our goal is to be found in every supermarket within 5 years. We want Hexentric to become a household name in the industry.

  • Topic

    Interactive Display

  • Course

    From Idea to Design

  • Coach

    Bart Hengeveld

Creativity & Aesthetics

Throughout my bachelor’s studies, I have developed my expertise in Creativity & Aesthetics, which has been a significant strength and passion of mine throughout my design journey. I believe these areas are fundamental for any designer, as they allow for innovative problem-solving and leave a lasting impression on users. I have improved my ability to imagine and bring to life visually attractive and innovative designs. Through coursework and practical projects, I have explored different techniques and approaches to enhance the visual appeal of my creations.

Courses like Aesthetics of Interaction, Exploratory Sketching, Design and Sensorial Form and my Projects of which primarily my FBP, have helped me experiment with a range of materials, colors, textures, and forms, enabling me to create designs that evoke emotions and engage users on a sensory level. My portfolio showcases the evolution of my Creativity & Aesthetics expertise, highlighting my commitment to pushing design boundaries while maintaining a harmonious balance between form and function.

By combining my passion for creativity and a keen sense of aesthetics, I aim to create designs that inspire and seamlessly integrate into users’ lives. My work reflects my growth as a designer, demonstrating my ability to merge artistic expression with practical utility. As I embark on the next phase of my design journey, I am eager to explore new horizons in Creativity & Aesthetics, continually refining my skills and pushing the boundaries of design.