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lara.a.potma@gmail.com
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About

Hi! I'm Lara Potma

 

 

Lara Potma is an industrial designer working across product, packaging and sensory experience. Her practice explores how materials, objects and everyday interactions can shape the way people communicate, feel and connect across cultural contexts. With a research-led and hands-on approach, she combines material exploration, prototyping and people-centred thinking to create design outcomes that are both practical and emotionally considered.

 

Drawing on industry experience in packaging design for global consumer brands, her work is informed by questions of intercultural communication, accessibility and sustainability. She is particularly interested in investigating how design can make complex or invisible human experiences more tangible, accessible and emotionally resonant.

Education

Experience

Industrial Design || Masters of Arts (MA)
UAL Central Saint Martins || Sep 2024 – Jun 2026

Industrial Design || Bachelors of Science (BSc)
Eindhoven University of Technology | Sep 2019 – Aug 2023

Junior packaging engineer || Full-Time
Stichd – PUMA SE Group (NL) || May 2024 – Aug 2024

Geert Hofstede & Friends Conference || Invited Presenter
Geert Hofstede & Friends || Oct 2023

Additional Employment || Part-Time
Netherlands & United Kingdom || Feb 2018 – Sep 2025

Tools & Skills

Tools

  • Adobe Creative Suite
  • Fusion 360
  • 3D Printing
  • Office 365
  • Arduino/ Microcontrollers
  • Coding
  • Video Editing

Skills

  • Industrial Design
  • Packaging Design
  • Concept Development
  • User Research
  • Physical Prototyping
  • Sketching
  • Material Research
  • Visual Communication
  • PLM & BOM
  • Supplier Coordination
Languages
  • Dutch - Native
  • English - Fluent
  • German - Proficient
  • Croatian - Conversational
  • French - Elementary

Creativity & Aesthetics

Throughout my bachelor’s studies, I have developed my expertise in Creativity & Aesthetics, which has been a significant strength and passion of mine throughout my design journey. I believe these areas are fundamental for any designer, as they allow for innovative problem-solving and leave a lasting impression on users. I have improved my ability to imagine and bring to life visually attractive and innovative designs. Through coursework and practical projects, I have explored different techniques and approaches to enhance the visual appeal of my creations.

Courses like Aesthetics of Interaction, Exploratory Sketching, Design and Sensorial Form and my Projects of which primarily my FBP, have helped me experiment with a range of materials, colors, textures, and forms, enabling me to create designs that evoke emotions and engage users on a sensory level. My portfolio showcases the evolution of my Creativity & Aesthetics expertise, highlighting my commitment to pushing design boundaries while maintaining a harmonious balance between form and function.

By combining my passion for creativity and a keen sense of aesthetics, I aim to create designs that inspire and seamlessly integrate into users’ lives. My work reflects my growth as a designer, demonstrating my ability to merge artistic expression with practical utility. As I embark on the next phase of my design journey, I am eager to explore new horizons in Creativity & Aesthetics, continually refining my skills and pushing the boundaries of design.